Vice President of Fitness Hybrid - US

Vice President of Fitness

Full Time • Hybrid - US
Benefits:
  • 401(k) matching
  • Bonus based on performance
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
Role Focus
Lead the Fitness function across all clubs to deliver standout member experiences and profitable growth. Own the fitness business: strategy, execution, talent, systems, and results.

Role Details

Travel: 50%

What You’ll Do

  • Own the fitness P&L across clubs; set targets and deliver revenue, margin, and labor efficiency.
  • Raise member satisfaction for PT clients through consistent service standards and coaching.
  • Run the playbook: deploy and drive adoption of Enhance and other PT tools/programs.
  • Build the team: recruit, develop, and lead all fitness staff.
  • Level up capability: design and deliver training that improves PT knowledge, skills, and performance.
  • Partner with Marketing to create and optimize campaigns that grow fitness awareness and conversion.
  • Manage performance using KPIs; inspect what matters and course‑correct quickly.
  • Scale what works: standardize best practices and launch strategic programs across markets.
What You Bring

  • Multi-unit fitness leadership with proven success in Personal Training.
  • A track record of growing revenue and profitability.
  • Strength in recruiting, developing, and leading high-performing teams.
  • Comfort working cross‑functionally with Operations and Marketing.
  • Clear communicator with a bias for action; passionate about fitness and member experience.
How Success Is Measured

  • PT revenue and margin vs. target
  • Member satisfaction and client retention
  • KPI attainment (conversion, utilization, sessions per client, labor %)
  • Tool/program adoption and training completion
  • Quality and stability of PT leadership bench
Eligibility
Candidates must reside in CT, MA, NJ, NY, or PA

Flexible work from home options available.





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Perks & Benefits

Crunch offers comprehensive benefits for eligible employees.

Free Membership
Employee Discount
Paid Time Off
Health Benefits for Full-Time Employees