Job Description:

The Crunch General Manager will ensure the members receive the highest quality of service and facilities. He or She will be fully responsible for total performance, operational excellence, and member satisfaction. This role drives revenue growth, maximizes member retention, develops high-performing teams, and ensures every aspect of the club operates at the highest standard. The GM sets the tone, the pace, and the culture — leading from the front and ensuring the delivery of the Legendary Experience.

Reports to:

Regional Manager

Requirements:

4 year college degree preferred
management experience required
Fitness management experience preferred
Current Cardiopulmonary Resuscitation (CPR) required

Special Skills:

Excellent written and verbal communication
Creative management techniques
Strong organizational skills
Strong leadership skills
Strong administrative skills
Strong customer service skills
Strong computer skills

Responsibilities:

Sales & Revenue Leadership

Own the Net Dues Growth and Total Revenue performance for the club
Lead and coach all staff on the Crunch Sales System (Leads → Info Calls → Appointments → Tours → Closes → Kickoffs)
Set daily, weekly, and monthly sales goals; hold team accountable for performance
Monitor and drive high kickoff booking and show rates, aiming for ≥ 60% bookings and ≥ 40% shows
Partner with the PTM, AGM, and corporate marketing to generate leads and convert them to long-term
members

Operational Excellence & Cleanliness Standards

Be the guardian of the club’s operational and visual standards
Conduct daily walkthroughs and weekly facility audits
Ensure strict compliance with opening, mid-day, and closing checklists
Maintain a facility that members consistently describe as “the cleanest, best-run gym they’ve ever
been to!”

Team Development & Onboarding

Recruit, hire, and train top talent for all club positions
Certify staff in sales scripting, service delivery, and operational checklists
Provide ongoing coaching, performance reviews, and recognition
Foster a culture of accountability, pride, and continuous improvement

Operations

Coordinate and work within club support functions of Fitness, Sales and Marketing, Accounting, Information Technology.
Support personnel related problems or difficulties by following club procedure and documentation.
Resolve member complaints in an expeditious and tactful manner following club procedure and documentation.
Promote a professional and welcoming atmosphere that enhances the quality of service and care offered to the members.
Ensure the club meets standards for cleanliness, maintenance, safety, and security.
Conduct weekly detailed inspection of the club with the Maintenance Manager utilizing cleaning checklist and forward information to appreciate staff.
Ensure visible maintenance items are repaired promptly, proper signage is posted and if possible out of service equipment removed from the floor.
Reinforce to staff the cleanliness is everyone’s responsibility, not just the maintenance staff.
Ensure proper inventory of maintenance parts.
Track completion of opening/closing checklists, stage management, repair & maintenance log, locker log and cleaning checklist.
Assist in the processing/submission and approval of payroll.

Leadership & Culture Building

Lead daily huddles, track KPI dashboards, and make data-driven decisions
Step into any role as needed to ensure smooth operations and excellent service
Inspire, motivate, and hold team members to the highest standards
Partner with all department heads to align on goals and drive unified execution

Delivering the Legendary Experience

Personally ensure every member interaction is positive, engaging, and professional
Hold the team accountable for maintaining energy, professionalism, and service focus
Cultivate a club culture that blends fun, discipline, and results
Build and protect a membership base of raving fans

Meetings

Monthly or Weekly Department Meetings
Employee Training Meetings
Daily “One Minute Meetings” with club staff
Daily Personal Training Manager Meeting
Weekly Club Management Meeting
Annual Performance Evaluations

Above description may be subject to change or alteration at any time.

Compensation: $50,000.00 - $55,000.00 per year

Fitness Growth Capital (FGC) is looking for high-energy, positive, and passionate people who are ready to bring the vibes, build a career, and make an impact.

Want to combine work, fitness, and fun? You’re in the right place.

At FGC, this isn’t just a job—it’s your chance to grow, level up, and be part of something bigger. We’re all about creating an environment where you can be yourself, push your limits, and have a team behind you every step of the way.

We live and breathe a “No Judgments” culture—inclusive, supportive, and built for everyone. No matter where you’re starting from, you belong here. Our teams are made up of people who lift each other up, celebrate wins together, and bring energy every single day.

And let’s be real—we like to have fun while doing it.

Our clubs are packed with state-of-the-art equipment, high-energy group fitness classes, and next-level amenities like HydroMassage, tanning, and recovery spaces that keep both our members and our team feeling their best. It’s serious fitness… without taking ourselves too seriously.

At FGC, you won’t be left on your own. You’ll get real coaching, real support, and real opportunities to grow. Whether it’s your first step into fitness or your next big leadership move, we’re here to help you build something you’re proud of.

We’re not just building gyms—we’re building strong teams, great careers, and an environment people love being part of.

If you bring the energy, we’ll bring the opportunity.

Let’s grow. Let’s have fun. Let’s get to work. 💪🔥

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