Benefits:

Bonus based on performance
Competitive salary
Employee discounts
Free uniforms
Health insurance
Opportunity for advancement
Paid time off
Training & development
Wellness resources

Manager, New Gym Openings

REPORTS TO: Director, New Gym Openings

WORK LOCATION: Flexible/Remote with significant travel required (minimum 60-70%), weekends as needed; US East Coast preferred

YOUR IMPACT

As the New Gym Openings Manager, you will be responsible for facilitating, instructing, and providing guidance to club leaders and operations throughout every stage of new gym openings. In this role, your primary goal will be to achieve profitable outcomes before the new gym opens and up to 90 days of post-opening by directly overseeing and managing the daily operations of pre-sales and ramping gyms.

MAIN ACCOUNTABILITIES

New Gym Sales and Marketing Excellence & Performance

Drive alignment across the club teams on sales and marketing goals, tasks, roles and responsibilities, etc. at each stage of the new gym opening process.
Support marketing efforts for the gym’s pre-sale phase, including social media, B2B marketing, and field marketing initiatives to generate awareness, interest, and build a customer base.
Assist in organizing events and promotions aimed at attracting members during the pre-sale phase, helping to drive awareness and memberships.
Working with the relevant Directors, lead and support the promotion of fitness services.
Oversee and ensure the gym meets sales KPIs during the pre-sale phase, driving accountability and communicating progress to hit agreed on membership and sales targets.

New Gym Operational Excellence & Performance

· Drive alignment across the club teams on operational support needs, timing/schedule, roles, responsibilities, etc. at each stage of the new gym opening process.

· Collaborate with the Directors of Group Fitness and Personal Training to ensure the personal training & group fitness programs are ready to launch in time for the gym’s opening.

· Conduct training sessions (3) for operational leadership and gym staff, covering essential sales and operations processes.

· Review, communicate, and manage pre-opening checklists, communication with club leaders, and follow-up with vendors to ensure all operational processes are in place before the gym opens.

· Ensure all operational and sales efforts are functioning smoothly leading up to and after the gym’s opening.

· Provide administrative support with all systems and processes via pre-opening checklists, club leadership communication, and vendor follow-up.

Leadership & Brand Alignment

· Serve as a mentor and resource to club teams, promoting a culture of accountability, inclusivity, continuous improvement and high performance.

· Ensure consistency in the delivery of Crunch’s values, mission, and member experience.

· Promote and uphold Crunch’s brand standards, delivering a consistent, high-quality experience across all locations.

· Act as a brand ambassador, fostering community engagement, and enhancing Crunch’s reputation and customer loyalty.

WHAT SUCCESS LOOKS LIKE

· New gym achievement of aligned pre-sales and marketing goals

· New gym achievement of aligned ramp up goals

· New gym operational readiness (On time launch, trained staff, integrated service offerings, branding and compliance implementation)

WHAT YOU’LL NEED

· Minimum of 2-3 years of sales and/or marketing experience

· Minimum of 2-3 years of experience in the fitness industry

· Willingness to travel a minimum 60-70% to new locations and corporate offices

· As needed availability on weekends for special events

· Proven experience in managing a team in a fitness-related role

· Excellent leadership skills, with the ability to motivate and inspire staff

· Experience in managing and executing events and promotions

· Strong organizational skills and attention to detail

· High energy and enthusiasm with a passion for fitness and new gym openings

· Bachelor's degree in a related field preferred

BENEFITS

· Paid time off

· Health coverage

· Free Crunch Gym Membership across all our clubs, nationwide

Flexible work from home options available.

Compensation: $50,000.00 - $55,000.00 per year

Fitness Growth Capital (FGC) is looking for high-energy, positive, and passionate people who are ready to bring the vibes, build a career, and make an impact.

Want to combine work, fitness, and fun? You’re in the right place.

At FGC, this isn’t just a job—it’s your chance to grow, level up, and be part of something bigger. We’re all about creating an environment where you can be yourself, push your limits, and have a team behind you every step of the way.

We live and breathe a “No Judgments” culture—inclusive, supportive, and built for everyone. No matter where you’re starting from, you belong here. Our teams are made up of people who lift each other up, celebrate wins together, and bring energy every single day.

And let’s be real—we like to have fun while doing it.

Our clubs are packed with state-of-the-art equipment, high-energy group fitness classes, and next-level amenities like HydroMassage, tanning, and recovery spaces that keep both our members and our team feeling their best. It’s serious fitness… without taking ourselves too seriously.

At FGC, you won’t be left on your own. You’ll get real coaching, real support, and real opportunities to grow. Whether it’s your first step into fitness or your next big leadership move, we’re here to help you build something you’re proud of.

We’re not just building gyms—we’re building strong teams, great careers, and an environment people love being part of.

If you bring the energy, we’ll bring the opportunity.

Let’s grow. Let’s have fun. Let’s get to work. 💪🔥

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