Regional Director of Fitness

• Drive Personal Training revenue, new client acquisition, recurring revenue growth, and overall department profitability across assigned locations.
  
  
• Establish and execute regional sales strategies to consistently achieve and exceed company performance targets.
  
  
• Monitor key performance indicators, including CrunchONE Kickoff completion and conversion, new member enrollment, EFT growth, client retention, and Personal Training production.
  
  
• Analyze performance trends, identify opportunities, and implement actionable plans to improve underperforming locations.
  
  
• Lead daily and weekly performance accountability with Personal Training Directors.
  
  

• Recruit, develop, coach, and retain high-performing Personal Training Directors and future fitness leaders.
  
  
• Establish clear performance expectations and hold leaders accountable for staffing, sales execution, operational standards, and results.
  
  
• Conduct regular business reviews, performance evaluations, and field visits to drive consistent execution.
  
  
• Build a strong leadership pipeline through ongoing development, succession planning, and internal promotions.
  
  
• Foster a competitive, results-oriented culture focused on continuous improvement.
  
  

• Own regional Personal Training staffing strategies to ensure locations are appropriately staffed to support business growth.
  
  
• Drive consistent recruiting activity, interviewing, hiring, and onboarding execution.
  
  
• Partner with club leadership to maintain an active pipeline of qualified Personal Trainers and leadership candidates.
  
  
• Monitor staffing productivity and implement strategies to improve trainer utilization and retention.
  
  

• Ensure consistent execution of company Personal Training sales processes, policies, and operational standards.
  
  
• Oversee successful implementation of company training programs, onboarding initiatives, and leadership development tools.
  
  
• Partner with General Managers, Regional Directors, and corporate leadership to align Personal Training performance with overall club objectives.
  
  
• Utilize business intelligence, reporting, and performance management tools to make data-driven decisions.
  
  
• Maintain accountability for client experience, scheduling, service delivery, and retention.
  
  

• 3+ years of successful multi-unit leadership experience in fitness, Personal Training, sales, or a related performance-driven industry.
  
  
• Proven track record of driving revenue growth, improving sales conversion, and achieving business objectives.
  
  
• Demonstrated success recruiting, developing, and leading high-performing sales and management teams.
  
  
• Strong understanding of sales management, business operations, financial performance, and KPI accountability.
  
  
• Ability to analyze business performance and translate data into effective action plans.
  
  
• Exceptional communication, coaching, leadership, and organizational skills.
  
  
• Ability and willingness to travel regularly throughout the assigned region.
  
  
• Strong sense of ownership, urgency, and personal accountability.
  
  

• Previous experience as a Regional Fitness Director, District Fitness Manager, or comparable multi-unit leadership position.
  
  
• Experience overseeing Personal Training departments within a large fitness organization.
  
  
• Knowledge of recurring revenue models, membership conversion, client acquisition, and retention strategies.
  
  
• Experience leading operational change, developing leadership talent, and scaling business performance.
  
  

• Owns the results: Takes full accountability for regional performance and does not accept consistent underperformance.
  
  
• Develops people: Understands that sustainable growth comes from building strong leaders and high-performing teams.
  
  
• Executes with urgency: Moves quickly, prioritizes effectively, and drives consistent daily action.
  
  
• Leads from the field: Coaches through observation, engagement, and hands-on leadership.
  
  
• Thinks strategically: Identifies business opportunities and creates clear plans to capitalize on them.
  
  
• Drives a winning culture: Establishes high standards, celebrates achievement, and creates an environment where performance matters.
  
  

• Competitive compensation with performance-based earning opportunities.
  
  
• Career advancement within a rapidly growing fitness organization.
  
  
• Leadership development and ongoing professional growth.
  
  
• The opportunity to influence regional strategy, develop future leaders, and drive measurable business results.
  
  
• A dynamic, team-oriented culture built around accountability, growth, and achievement.